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Web site design

Visitors to your web site tend to make a snap decision about you within the first 3 to 5 seconds. Normally they will either read more, visit another page or leave your site. The design of your site is the best way to ensure that they take one of the first two options.

Web site design is, actually made up of two very different aspects; graphic design and functional design.

Graphic design determines the look and feel of your site. This includes the colour scheme and fonts, the use of both images and white space and the overall layout of the pages. This is a vital tool for telling people what type of person or organisation you are, what you do and (most importantly) whether you can be trusted. It may also form part of the branding or public persona of an organisation. Get this wrong and most of your visitors will leave in a frighteningly short space of time.

Functional Design determines the structure and behaviour of your site. It includes the choice of page hierarchy and categorisation which, along with search and menu structure, allows visitors to find relevant information quickly. Most visitors will leave if they visit more than 3 or 4 pages without finding what they are searching for. It also involves decisions about how visitors will interact with your site; logins, signups, shopping carts, wish lists comments etc.

There are many designers who can make a web site look appealing or pretty. However, unless the graphic design reinforces the relevance and trustworthiness of the site, and the functional design allows visitors to navigate quickly and intuitively, they will simply say "ahh, isn't that nice" and leave.

We can help you to ensure your site design meets all of these criteria (and still looks great).

Click here to read about the next step, site development.

 

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